SEO · 2025
From 4k to 180k monthly readers
A topic map built from sales calls and search data, 120 guides in 14 months and a ruthless refresh routine. Organic sign-ups grew 9×.
- 180k readers / mo
- 9× sign-ups
Payroll software · Head of content
Taking two new retainers for Q1
Amara Okafor
Content Marketing Lead · B2B & SaaS
Content that people finish, share and buy from. I write it, film it and prove what it brought in.
Click anything on the desk
chartFrom 4k to 180k monthly readersRead ↓180k
monthly readers built
46%
newsletter open rate
AED 30m+
pipeline from content
On my desk
Pick one here or on the desk above
Hi, I’m Amara
I’ve led content for B2B software companies for nine years: guides, case studies, newsletters, video and podcasts. My content has brought in more than AED 30m of pipeline that sales teams could trace back to a page.
I plan from what buyers search for and ask sales calls about, write like a person, and cut anything that doesn’t earn its place. Every piece has one job and one number.
- Content strategy
- SEO & search intent
- Long-form writing
- Case studies
- Newsletters
- Video & podcasts
- Editorial calendars
- Content analytics
Ways to work together
Content strategy sprint
Two weeks: research, a topic map and a 90-day calendar.
AED 14,000
Content retainer
Four long-form pieces, a newsletter and repurposing every month.
From AED 12,500 / month
Customer case study
Interview, writing, quotes approved, design brief.
AED 3,800
“Amara’s case studies are the first thing our sales team sends. Nothing else we make gets forwarded as much.”
“She writes like us, only better. Our LinkedIn finally sounds like a person.”
Where I’ve worked
Content Marketing Lead
Payroll software company · Dubai · 2022 – Present
Senior Content Marketer
Fintech scale-up · London · 2019 – 2022
Content Writer
B2B agency · Lagos · 2016 – 2019
BA Mass Communication
University of Lagos · 2012 – 2016
Recognition
- 2025Content Marketer of the Year (shortlist)B2B marketing awards
- 2024Speaker, content marketing summit“Write for the sales call”
- 2022HubSpot Content Marketing certification