Performance Marketing Specialist
Ads that pay for themselves, measured honestly.
4.1×
average return on ad spend
€14m
ad spend managed
−32%
cost per lead
I run paid search and social for e-commerce and B2B brands, with budgets from €5k to €200k a month.
I report on revenue and profit, not clicks.
What’s wasting money and what to scale.
€1,200
Search and social, monthly.
From €1,800 / month
Analytics and conversions done properly.
€900
“Sofia cut our ad bill by a third and sales went up.”
Performance Marketing Specialist
Independent · 2021 – Present
Digital Marketing Executive
Talo · 2018 – 2021
Google Ads & Analytics certifications
Google · 2024