
Instalments at checkout
2025Problem: shoppers abandoned big baskets
Interviewed 40 shoppers, found price shock at the final step, and shipped split-in-four payments in 9 weeks. Basket size up 31%, with defaults under target.
Open to Group PM roles in fintech from January
Senior Product Manager · Dubai · remote across GCC
I find the problem worth solving, then get a team to ship it on a steady rhythm.
I’ve been a product manager for nine years, mostly in payments and digital banking across the Gulf. I’m strongest at the start of a problem: research, sizing, and saying no to the things that don’t matter.
I lead squads of 6–14 engineers and designers, write short specs people actually read, and measure everything against one number the team agrees on before we start.
Good at

Problem: shoppers abandoned big baskets
Interviewed 40 shoppers, found price shock at the final step, and shipped split-in-four payments in 9 weeks. Basket size up 31%, with defaults under target.

Problem: 19-minute account opening
Mapped every step with compliance, removed seven screens and added Emirates ID scanning. Drop-off fell by 62% and approvals came same day.

Problem: merchants called support for every report
Built the three reports merchants asked for most, in Arabic and English. Support tickets halved and NPS more than doubled.
2022 – Present
Senior Product Manager
Regional payments app · Dubai
Checkout and instalments; squad of 12.
2019 – 2022
Product Manager
Digital bank · Abu Dhabi
Onboarding and KYC.
2017 – 2019
Associate Product Manager
E-commerce marketplace · Dubai
Education
BSc Computer Engineering
American University of Sharjah · 2017
“Aisha is the PM engineers ask to work with. Clear problems, short specs, and she protects the team’s focus.”
“She brought data to every argument and kindness to every room.”