2026
The year in review
Marketing that sales trusts and finance can measure.
Marketing Manager
Barcelona
Letter from the founder
Dear reader,
I lead a team of six across brand, content, paid and events for a B2B software company.
I plan around revenue, not vanity metrics, and I report honestly when something doesn’t work.
Sofia
Marketing Manager
2022
to Present
Marketing Manager
Northwind Pay
2018
to 2022
Senior Marketing Executive
Talo
“The first marketing lead our sales team asked to keep.”
Marketing plan
A 12-month plan tied to revenue targets.
Fractional marketing lead
Two days a week.
Campaign review
What’s working, what to stop.
Chartered Institute of Marketing
CIM Diploma in Professional Marketing, 2020